Therapy Session Experience Review Essay -- Family Therapy, Family Coun

Our first session with the Smith family was very informative. The first 20 minutes of the session were the most noteworthy because of our effectiveness joining with the family and the depth of information we gained. This achievement is due, in part, to having all four of the Smith’s participate in the session. Pinsof (as cited in Sprenkle, Davis, & Lebow, 2014) believes that having the entire family involved in the therapy sessions from the beginning gives the therapist a clearer understanding of the system and â€Å"a more accurate understanding of the problem maintenance structure† (p.39). As the Smith family entered the therapy room, Regina’s tension was evident before the session officially began. As they were about to sit down, she quickly moved between George and Rob. During the session, I observed George making faces, rolling his eyes, and whisper comments to Rob. Rob would respond by making jokes about hurting George or threatening physical gestures; pu nching his fist into the palm of his other hand or moving a finger across his throat in a slashing motion. Afterward Rob would smile at Theresa and me and shrug his shoulders but George would act as though he hadn’t participated in the exchange. Regina and Kevin did not acknowledge George's behavior but would sigh or frown at Rob’s. This interaction would not have been observed if the entire family hadn’t attended. The session began with a brief introduction of everyone in the room which was followed by an ice breaker activity. During a previous classroom demonstration, markers were used as an ice breaker with a young family (D. Baker, personal communication, March 18, 2014). It was a simple action that created a connection so I adopted the practice. According to Patterson, ... ...: Race, culture, and gender in clinical practice (2nd Ed.). New York, NY: Guildford Press. Patterson, J., Williams, L., Edwards, T. M., Chamow, L., Grauf-Grounds, C. (2009). Essential skills in family therapy (2nd Ed.). New York, NY: Guilford Press. Strengthening Families, (2014). Mormon.org. Retrieved from: http://www.mormon.org/values/family. Sprenkle, J., Davis, S. D., Lebow, J. L. (2009). Common factors in couple and family therapy: The overlooked foundation for effective practice. New York, NY: Guilford Press. Taibbi, R. (2007). Doing family therapy: Craft and creativity in clinical practice (2nd Ed.). New York, NY: Guilford Press. Walsh, F. (2008). Spirituality, healing, and resilience. In M. McGoldrick and K. V. Hardy (Ed.), Re-visioning family therapy: Race, culture, and gender in clinical practice (2nd Ed.) (pp. 61-75). New York, NY: Guildford Press.

Realists and Liberalists Views

Liberalists and Realists World Views Liberalists and realists have completely different views on the world stage. Liberalists’ views are based on liberty and equality while Realists views are based on security and relationships with great powers. Liberalists believe that an international society can work together to resolve problems. This involves trade between all nations and war would end so that everyone could live in peace and help each other out. Liberalists also believe that war should only occur when it is an absolute emergency and not just to acquire new land or to improve their economy.The realists on the other hand believe that war is inevitable and that the best way of avoiding war is to be strong and let your enemies know that you are ready for anything. Realists believe that if we rely on reason to resolve war that nothing will ever get resolved. After World War Two, realists’ views were favored by the majority of the world. Realists argued that in world po litics there is no government to set rules or protect states, so that each state must look after its own because you cannot always rely on other states for help. I believe that there has to be a happy medium that the liberalists and the realists can come too.Why can’t we all work together to provide security for the whole world. There is no reason why our world has to be going to war all the time over territory or because we need to help an ally. War never really solves anything it usually just leads to more violence and more problems. I say this because even when war sometimes does solve a problem between two nations those nations’ people will never be able to live the same way. The consequences of war can be horrific; people can lose their homes, schools can be destroyed, people’s food sources can be cut off, and ultimately people can lose their whole families due to war.The nations are not only financially weaker but now you have ruined people’s lives on top of it. Both views can be favored at any time in the world; this depends on what is going on in the world. Liberalism is obviously going to be favored if the whole world was at peace. The reason I say this because if there were no wars going on people would not be so worried about security and power of their nation. They wouldn’t have to side with the realists view of security because there is no threat to their nation. While on the other hand if there are wars going on around the world people are going to favor realists iews because they are afraid of what could happen without a strong enough military to protect them. I cannot blame the realists’ views on security because there is a lot of violence in the world and if you do not have a strong enough military tragedies could happen to your nation. I feel that the only reason why Realists views still remain is because there are so many worries in the world. There is always going to be conflict over new global chal lenges such as worry of HIV, climate change, nuclear weapons and even cyber-attacks.We will never be able to eliminate all of the global challenges that arise but I don’t see why there has to be so much violence in the world. Every day in the news more and more innocent people die for no reason whether it’s in the United States or Cairo it doesn’t matter, the violence needs to stop. It is pointless to have nations flush billions of dollars down the drain every year over the dumbest things. Nations should keep their money that they get from taxes and help out their own nation and work to eliminate internal problems instead of always focusing on external problems.Who cares if other nations want to blow themselves up let them work out their own problems, other nations don’t need to jump in and make the problem worse. The only thing that comes out of war and violence is death and death to me doesn’t solve any problems. If it were up to me every nation would have to drop their weapons and talk there problems out. The problem with this though is violence has been in the history of every nation at some point, so everyone just knows violence as a way to solve a problem.I am not saying that we should never again raise a weapon to protect ourselves but we cannot always rely on violence to solve our problems it is just a huge waste of money and just creates a higher death toll. The thing is people think that when two nations go to war over a certain issue that the outcome will result in a resolution of that issue but that is not always true it usually ends in a temporary resolution but then sometime in the near future that issue will rise again whether it is between the same countries or different ones.All nations need to work together to resolve world problems so that those problems will not have to arise again. We should not have to use violence to deal with our issues we should just simply talk it out and combine our ideas to have a resolution for that problem. I know that it is not that easy to do, but we can talk things out without people dying and spending billions on pointless firearms. Yes, talking out our problems may take a while till we can agree on a resolution but war isn’t exactly a fast resolution either.

Imagery of Blood, Light and Clothing in Macbeth by William...

Imagery of Blood, Light and Clothing in Macbeth by William Shakespeare Imagery, the art of making images, the product of imagination (Merriam- Webster). Shakespeare uses many forms of imagery in his writing of Macbeth. Three main forms of imagery in this play are blood, light and darkness, and clothing. Within each form of this imagery Shakespeare incorporates symbols that the reader must understand if they are to interpret either the passage or the play as a whole. In Macbeth blood symbolizes many things. We have all known blood to represent life, death, and often injury. In the play, Shakespeare uses blood to represent treason, guilt, murder, and death. Shakespeare uses the word blood many times throughout Macbeth. The best†¦show more content†¦Such as seen on pg.124 Act I scene v when lady Macbeth asks the spirits Make thick my blood. In this quote she wants to make herself insensitive towards the deeds that she is about to commit. Towards the end of the play blood symbolizes guilt. This is best seen on pg. 176 Act V scene ii, when Lady Macbeth states Out, damned spot! Out, I say! One: two: why, then tis time to do t. In this quote Lady Macbeth is remembering the night of the murder. It is the guilt in her soul that is making hr have these recurring nightmares. The last symbolism of blood is on pg. 185 Act II scene viii when Macduff states I have no words: my voice is in my sword, thou bloodier villian than terms can give thee out! In this quote the imagery of blood again begins to deal with honor. The second form of imagery Shakespeare uses is light and darkness. In the play Macbeth Shakespeare uses the witches, the guilt in Macbeths soul, and the darkness of the night to establish the atmosphere. The immoral scenes of the play seem to take place at night. For instance, the vision of the dagger, the murder of Duncan, the murder of Banquo, and Lady Macbeths sleep walking. In the opening scene the witches set the mood of the play. A great storm of thunder and lightning is taking place one of the witches ask When shall we meet again? One replies That will be ere set of sun. This is foreshadowing the evil that takes place in the night. Another example ofShow MoreRelatedEssay on Images and Imagery in Macbeth939 Words   |  4 PagesImagery in Macbeth      Ã‚  Ã‚   Darkness, disorder, mayhem, fear, guilt, and hypocrisy are all important themes carried throughout William Shakespeares Macbeth by the effective use of imagery in reference to ill-fitting clothing, blood, and light verses dark. Imagery in this play tiptoes its way though every scene to create a malevolent atmosphere of shame and false pretenses.    The contrast between light and dark during Macbeth clearly relates to the conflict between good andRead MoreImagery in Macbeth by William Shakespeare1172 Words   |  5 PagesImagery in Macbeth William Shakespeare use of imagery creates a picture in the mind of his audiences that tells a thousand words. In most of his literary work, he shows the importance of imagery, and how authors can manipulate a readers feelings towards a character. In Macbeth, one of Shakespeare’s greatest plays, he shows his very skillfully uses imagery. Macbeth is one of the great tragedy themed plays by William Shakespeare. It’s about three witches that decide to manipulate a Scottish generalRead MoreThe Use Of Imagery In Macbeth1428 Words   |  6 PagesImagery is defined as a vehicle to represent objects, ideas, and actions using figurative language, in a way that appeals to our physical senses, Shakespeare was an expert at employing this technique in his works, with one of his most famous and renowned, Macbeth, using this device to perfection. Macbeth is a tragedy by William Shakespeare, illustrating the psychological effects of political ambition on those who seek power for its own sake. 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They usually take on two main forms, those being visual and mental. Word means different thing to different people. The Websters Dictionary defines it as, in rhetoric, representations in writing or speaking; lively descriptions which impress the images of things on the mind; figures in discourse. This once again goes back to the idea of mental imagery and the different ways people interpret things. In WilliamRead MoreAct 2 Scene 2 of William Shakespeares Macbeth Essay1086 Words   |  5 PagesAct 2 Scene 2 of William Shakespeares Macbeth The main theses in Act 2 Scene 2 are good and evil, light and dark, ambition, time, clothing, blood, sleep and chaos and order. The whole atmosphere of Macbeth is one of violence horror and fear, and this atmosphere is accomplished by use of darkness. Darkness symbolizes chaos, evil, treachery, disorder and going against nature which is seen as the light, innocence or the good. Macbeth and Lady Macbeth are creatures ofRead MoreWilliam Shakespeares Macbeth Essay examples1678 Words   |  7 PagesWilliam Shakespeares Macbeth During Shakespeares Macbeth, Lady Macbeth shows herself to be a controversial figure, battling with her will and conscience. The first we see of Lady Macbeth is in the opening of Act 1, Scene 5, where she is reading a letter from her husband, Macbeth, out loud. The letter from Macbeth reveals what has happened, but he has chosen to mainly write about the prophesy of the weird sisters, and the possibility of him seizing the throne in theRead MoreMacbeth Research Paper2300 Words   |  10 Pageswicked deeds that ultimately lead to his demise. Throughout the play of Macbeth, Shakespeare utilizes many forms of imagery. Some forms of imagery are shown through the character’s appearance in clothing, light and darkness and blood imagery. The most dominant form of imagery in the play is expressed through the clothing worn by the characters. In Macbeth, a play written by William Shakespeare, Shakespeare utilizes imagery of clothing and equivocation to demonstrate Macbeths over ambitious mindset, which

South Afric Looking Beyond Apartheid - 1861 Words

South Africa: Looking Beyond Apartheid The skyscrapers of Johannesburg reach for the heavens, up to 50 stories tall. Crowding the streets is a traffic of South Africans of all races checking their ringing phones and rushing to their office jobs. A picture of starving black children and drought-stricken land better fits our story of South Africa, but that picture is much more harmful than it is true. Often we see South Africa through a lens of Apartheid that delves into the immense anti-black racism that existed during that time period, but it is also crucial to see the country from a post-Apartheid view to better understand today’s citizens and culture. It is equally important to see the conflict between other races and the multitude of reasons the conflagration that was Apartheid continued to burn long after it should have died. A building cannot be built without a foundation, just as the story of Apartheid cannot be told without mentioning both how the government developed and the cause of this terrible sequence of events. The story of Apartheid begins with the colonization of South Africa. In the late-18th and early-19th centuries, the British and the Dutch (Boers) established a colony in present-day Eastern Cape that was switched between the control of both groups multiple times. Eventually, they came to live as peaceful neighbors until, in 1867, they discovered diamonds and gold in the area, making it inevitable that, in October of 1899, â€Å"full-scale war† broke outShow MoreRelatedGlobalization of South Africa8279 Words   |  34 PagesTHE RAINBOW NATION, GOING BEYOND THE HORIZON - GLOBALIZATION OF SOUTH AFRICA – ABSTRACT This paper examines the advantage, disadvantage, trade and FDI in SA from globalization perspective. South Africa(SA) is the one of the post BRICs country and it has largest economy market in Africa. Following the democratic elections of 1994, SA corporations moved with alacrity into the rest of Africa and beyond. Mining houses led the way, followed by manufacturers and financial institutions. MultinationalRead MoreChina in Africa Essay20116 Words   |  81 Pagesthe European countries. Finally there is a report from this year’s European Conference on African Studies (ECAS 2) in Leiden. ECAS 2 was a success in terms of numbers of scholars and also in terms of increased participation from Africa. Now we are looking forward to ECAS 3 in Leipzig in 2009 and ECAS 4 in Uppsala 20. So, a final good-bye. Please continue to read our website www.nai.uu.se, visit our library in Uppsala and read our publications. We will never be far away. ââ€"   Carin Norberg, November

Human Resources Strategic Human Resource Management Essay

Strategic Human Resource Management Assessment Introduction: The term human asset may be characterized as the aggregate Knowledge, aptitudes, inventive capacities, and abilities and in addition the qualities, demeanor, methodologies and convictions of people included in the undertakings of the association. It is whole or total of intrinsic capacities, procured information and aptitudes spoke to buy gifts and aptitudes of persons utilized in an association. A few terms have been utilized to speak to human asset. These incorporate work force , individuals at work , labor , staff and representatives . Whatever may be term utilized, the human assets of an association incorporate all people occupied with different authoritative exercises at diverse levels. William R. Tracey characterizes Human Resources as: The individuals that staff and work an association; as appeared differently in relation to the money related and material assets of an association. Human Resources is additionally the authoritative capacity that arrangements with the individuals and issues identified with individuals, for example, recompense, enlisting, execution administration, and preparing. A Human Resource is a solitary individual or worker inside your association. (DR. T.N. Chhabra, 2005) Human asset divisions are much of the time approached to make authoritative diagrams for their organization to make it simple for officials andShow MoreRelatedHuman Resource Management and Strategic Human Resource Management1136 Words   |  5 PagesManaging Human Resources, 3rd edn, John Wiley Sons, Milton, Qld. In chapter 1 of the text, the author shows an overview of human resource management and strategic human resource management. The author also shows the relationship between HRM and management, manager’s role meaning of strategy, strategic approach to HRM and strategic challenges. Lots of diagrams and explanations are used by the author. This chapter has contributed to my understanding of strategic human resource management by analysingRead MoreHuman Resources Management And Strategic Human Resource Management Essay3465 Words   |  14 Pages Q-1(A) Three major difference between human resource management and strategic human resource management Human resource management Strategic human resource management 1. HRM have â€Å"Short term goals† only like give training to the employees etc. For example in Tarmac short term goal is like recruit people for certain project only. 1. SHRM have â€Å"long term goals †like give the cross training to the employees. For example in Tarmac long term goal can be recruit people for long term and in future giveRead MoreThe Strategic Human Resource Management1254 Words   |  6 PagesINTRODUCTION Proactive management of the employees of a company or organization. Strategic human resource management includes typical human resource components such as hiring, discipline, and payroll, and also involves working with employees in a collaborative manner to boost retention, improve the quality of the work experience, and maximize the mutual benefit of employment for both the employee and the employer. The strategic human resource management was excellent as all employees reported highRead MoreStrategic Human Resource Management1158 Words   |  5 PagesTopics in Human Resource Management Module 1 Case Study Module 1 Case: â€Å"Strategic Human Resource Management† Introduction Human resource management (HRM) has it own challenges, but management is more focus on what HR can offer their organization in the future. Looking back to the evolution of human resource field, it has followed the history of business in the United States and most western countries. HR has evolved from personal management to human resource management and from HRMRead MoreStrategic Human Resource Management2447 Words   |  10 PagesEDSML|STRATEGIC HUMAN RESOURCE MANAGEMENT| || Assignment title|| In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers where the evidence can be found.| Criteria reference|To achieve the criteria the evidence must show that the student is able to:||Task no.||Evidence| 1|Explanation of the importance of strategic human resource management in organisations||1.1||| 1|Assessment of the purpose of strategic human resource managementRead MoreStrategic Human Resource Management1032 Words   |  5 PagesTo simply define Human Resource Management (HRM), it is a management function that helps managers recruit, select, train and develop members for an organization. Obviously, HRM is concerned with the people’s dimension in organizations. When we say HRM of the organization, it is concerned with all the departments of it. In the marketing department, people consult products or services that lead to the sale. In the sales department, people sell products or give services to the customers. And alsoRead MoreStrategic Human Resource Management72324 Words   |  290 PagesBusiness Management Study Manuals Advanced Diploma in Business Management STRATEGIC HUMAN RESOURCE MANAGEMENT The Association of Business Executives 5th Floor, CI Tower ï‚ · St Georges Square ï‚ · High Street ï‚ · New Malden Surrey KT3 4TE ï‚ · United Kingdom Tel: + 44(0)20 8329 2930 ï‚ · Fax: + 44(0)20 8329 2945 E-mail: info@abeuk.com ï‚ · www.abeuk.com  © Copyright, 2008 The Association of Business Executives (ABE) and RRC Business Training All rights reserved No part of this publication may beRead MoreStrategic Human Resource Management5404 Words   |  22 PagesQ. Critically analyse the article for the meaning of strategic human resource management and identify the factors impacting on strategic human resource management in contemporary organisations. Before an argument can be put in place about whether human resource management (HRM) can be strategic, we need to be aware that human resources (HR) is more then maintaining personal functions. Corporate and economic developments since the 1950 ¡Ã‚ ¦s have dictated that businesses, to remain competitive, needRead MoreStrategic Human Resource Management4089 Words   |  17 PagesContents 1. Introduction: 2 2. Strategic Human Resource Management Practices in Samsung: 2 2 a. Samsung overall introduce 3 2.b HRM challenge in Samsung 3 2 .c Samsung strategies 4 3. RECRUITMENT AND SELECTION 5 4. Career management and development 6 4.a HTP concept 7 5. Rewarding 8 6. DIVERSITY AND EQUAL OPPORTUNITY 9 7. Employee welfare 10 Employee wage and welfare 10 Support for housing 10 Children’s education 10 Medical support 11 Support for retirement 11 8. Contribution to the national economyRead MoreStrategic Human Resource Management7446 Words   |  30 PagesStrategic Human Resource Management 1. Introduction In the late decade of 1980, the organisations realized the significance of their employees as a capital asset or human resources; and by adopting and implementing a set of HRM practices (such as recruiting, training and developing people etc.) aimed to succeed a sustainable competitive advantage based on a business strategic view by making the employees’ involvement the main key point of the new human resource management into the business

Interpersonal & E-Communication-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Interpersonal and E-Communication. Answer: Introduction Communication is extremely vital and integral part of business organizations that connects both their internal and external stakeholders with core business process. The business communication of contemporary business organizations has changed completely over the last 20 years with the evolution of social media (Schivinski and Dabrowski 2016). Moreover, contemporary business communication is much more focused on enhancing stakeholder involvement. Social media sites lead to improved relationship between the employers and employees. On the other hand, such sites also facilitate the business organizations to share their unique product information openly and in attractive manner. This study will discuss the impact of social media on contemporary business communication. The study will undertake the business case of Coca Cola Amatil for reflecting the impact of social media on their business communication. Discussion Business communication over last 20 years has changed drastically with the evolving nature of the information technology. The evolution of mobile and internet mobile technologies have completely reconditioned people towards preferring consumption of information in small chunks (Ngai, Tao and Moon 2015). The content of business communication, which does not extract the essence of actual communication message, is just a waste of time. In an increasingly interconnected and diverse business world, contemporary business communication is changing too rapidly. Visual and shorter communication message has become the new trends of contemporary business communication. Contemporary business communication has minimized the gaps and distance among the organizational members. Traditional long-distance business communication has become outdated with the changes in contemporary business communication. The communication of contemporary business communication is much more interactive than the conventional business communication. As per Dijkmans, Kerkhof and Beukeboom (2015), the advancement of digital technology has encouraged the organizational members towards using digital communication tools to communicate with both external as well and internal stakeholders. Such communication tools have absolutely altered the way of business communication. In such communication, the stakeholders are highly informed and interactive with each other regarding the progress of business. On the other hand, Hassan, Nadzim and Shiratuddin (2015) opined that business communication of 21st century business organization is always focused on persuasive style. Such persuasive style of business communication enhances the interest of both external as internal stakeholders towards the business performance. Furthermore, the style and nature of communication message is quite controversial that it was previously. Social media sites have completely changed the contemporary business communication, where the business persons can immediately reach at their target customers for conveying the most important business information. The con temporary business communication has taken a revolutionized form towards meeting the demand of increasingly changes business world. According to Georgescu and Popescul (2015), 21st century business communication must be persuasive and intensified so that it can provide personal feeling among the organizational stakeholders. 21st century business communication faces the challenges to make the communication message persuasive to the stakeholders. Contemporary business organizations are to communicate with the overseas working team virtually with increasing tends of globalization (Ainin et al. 2015). Furthermore, contemporary global businesses always face extreme challenges in communicating the core business goals and objective to the overseas employees properly. As per Kumar et al. (2016), contemporary business organizations often face the challenges of communicating unique product or service value to the customers within right time. Such challenge also hampers the competitive advantage of the organizations in high competitive market environment. Contemporary business communication faces the challenges of interaction among culturally different employees. More often, the actual meaning of the communication gets distorted and misinterpreted due to poor communication among the culturally different employees. Trainor et al. (2014) opined that the 21st century business communication face the issues of lack of perspective of the stakeholders to understand the right meaning of particular business matter. The contemporary business communication is always two folded between the organization and its stakeholders. Traditional communication medium is ineffective to get genuine feedback from the customers regarding their product and service experience. With globalized nature of business, the contemporary businesses have to adopt decentralized approach for managing their global business (Godey et al. 2016). In such situation, the contemporary business communication faces the challenges of managing the decentralized employees through mainta ining proper communication among them. The social media on information technology has established an interactive platform that allows the groups or individual towards creating, modifying and publishing independently generated content. The mobile and web technology of social media have turned the business communication into interactive dialogue. Social media has just changed the way contemporary businesses communicate with both of its external as well as internal stakeholders. The social media sites like Facebook, Instagram, Twitter, Orkut and Skype have helped a lot to minimize the business communication issues (Ioan?s and Stoica 2014). Hence, these tools are used extensively for the purpose of business communication. While considering the case of Coca Cola Amatil (CCA), it can be seen that social media has just changed the way this organization communicates with its external and internal stakeholders. The social media communication tools like Facebook, Instagram, Twitter, Orkut, Hi 5 and Skype has facilitated the organization to share online information among the stakeholders. Hence, such tools have become extremely effective for keeping the stakeholders engaged with the business progress. On the other hand, McCann and Barlow (2015) opined that social media communication tools have just changed that way in which Coca Cola Amatil communicates with its global stakeholders. Moreover, such tools have facilitated the global workforces to build a global and virtual network across the national boundaries. Hence, the employees being connected through such virtual network can easily resolve complex organizational issues. Social media communication tools are the best way of communicating personalized communication message to the external stakeholders. Such personalized promotional contents facilitate Coca Cola Amatil to make a persuasive appeal among the customers. Moreover, the organization gets access to the demographic information and preferences of customers easily through social media tools (Paniagua and Sapena 2014). Hence, CCA can easily communicate personalized offerings to the customers by knowing about their personal preferences. In this way, the organization gains high level of competitive edge through offering customized offerings. Contemporary business communication is always two-ways, which leads to the effective flow of communication between the organization and its stakeholders. In case of Coca Cola Amatil, the organization has to communicate with its internal stakeholders and shareholders before opting for any new business policy. Such communication enhances the involvement of shareholders and employees with the organization in terms of implementing any business policy for the achievement of organizational goals. Dijkmans, Kerkhof and Beukeboom (2015) opined that social media sites help CCA to be connected with the internal stakeholders all the time. Hence, the organization can easily communicate their core business policies to the stakeholder before implementing them. Skype has lot of contribution in this area, where the employers of the organization can easily communicate with the overseas employees and shareholders through video chat (Kumar et al. 2016). Hence, the organization can have effective and fl exible discussion with such stakeholders regarding the implementation of business policies. The blessing of social media has facilitated the Coca Cola Amatil to communicate its unique offering to the customers. Moreover, the organization uses photo sharing features of social sites like Facebook, Instagram, Twitter and others for sharing attractive photos and attributes for their drinks. Such appealing communication persuades the purchasing intension of the customers. Furthermore, Ainin et al. (2015) opined that social media sites allow Coca Cola Amatil to share attractive and persuasive videos about their drinks for influencing the purchasing intension of the customers. Moreover, the organization uses YouTube for uploading persuasive videos of the drinks. In this way, the organization can easily communicate their best product offerings to the customers. On the other hand, Cardon and Marshall (2015) pointed out that Social media sites are the most preferred medium used by organizations to communicate the influential promotional message to the customers instantly. CCA uses su ch sites for communicating their personalized offering to the customer within a fraction of time. In this way, social media has facilitated the organization to keep the actual meaning of communication intact on its communication with the stakeholders. It also saves the time of communication of the organization, while communicating with overseas stakeholders. Coca Cola Amatil has adopted decentralized business approach for managing the global workforce across the national boundaries. Traditional communication tools are quite ineffective to manage the workforce across the national boundaries. Likewise, the organization used to face extreme challenges in managing the decentralized and globalized organizational departments. However, the organization has recently adopted social media as their most effective communication tool for managing their decentralized work team and department. Dolan et al. (2017) opined that Coca Cola Amatil uses social media sites like Facebook, Twitter and Instagram to communicate their core organizational principles and policies to the decentralized organizational department. Apart from that, Godey et al. (2016) stated that CCA uses Skype to organize meetings with the decentralized and global organizational department. Such virtual communication keeps the decentralized working department interconnected with each oth er towards achieving the common organizational goals. Moreover, such communication improves the internal communication of the organization. Direct communication with the customers is extremely important for the contemporary business organizations for getting genuine feedback from the customers regarding their product experience. Braojos-Gomez, Benitez-Amado and Llorens-Montes (2015) opined that Coca Cola Amatil regularly gather the customer feedback for assessing their product experience. In such situation, traditional method of customer survey becomes quite effective for the organization, where the organization has to gather customer feedback upon face-to-face meeting with the customers. It can also take a lot of time to gather customer feedback through traditional communication medium. Hence, the organization has recently shifted on social media sites for gathering genuine feedback of the customers regarding their product experience. Moreover, the customers can easily and flexibly share their opinion regarding their product experience through these social media sites (Dolan et al. 2017). Hence, the organization can eas ily know about their further improvement areas in their products for providing best customer experience in future. Coca Cola Amatil can communicate with the customers through social media by asking their suggestions over further product improvement. Ashley and Tuten (2015) stated that the customers can easily share their product experience and suggestions over the products for having better product experience in future. The customers feel highly valued and satisfied, when their suggestions are considered by the organization over product development. In this way, social media networks have changed the way of CCA in which it takes initiatives towards enhancing customer satisfaction. Such sites are mostly emphasized on enhancing customer engagement rather than just selling products and service to the customers. On the other hand, Cardon and Marshall (2015) mentioned that the social media sites have major contribution in communicating the promotional message to mass customer sections within shorter period. Furthermore, such sites are also helpful for generating customer referrals, which ultimately in creased the numbers of customers of the organization. Moreover, the customers recommend their preferred drinks to their closed ones through social networking sites. In this way, social media has enhanced the effectiveness of word-of-mount communication of the organization. Conclusion While concluding the study, it can be said that social media has huge level of impact on contemporary business communication. It has completely changed the way contemporary business organizations communicate with their stakeholders both external as well as internal. The case of Coca Cola Amatil perfectly reflects the impact of social media sites on contemporary business communication. The usages of Facebook, Twitter, Instagram and Skype have facilitated the organization towards communicating their organizational goals and objectives to the virtual working teams. Furthermore, the organization can also upload attractive photos and videos of their drinks on social media sites for persuading the purchasing intension of the customers. Such sites also lead CCA towards asking customer feedback and suggestion over product improvement. In this way, it helps in enhancing the customer engagement with the business process. Apart from that, social media sites are used in controlling the decentral ized working teams across the national boundaries. Reference List Ainin, S., Parveen, F., Moghavvemi, S., Jaafar, N.I. and Mohd Shuib, N.L., 2015. Factors influencing the use of social media by SMEs and its performance outcomes.Industrial Management Data Systems,115(3), pp.570-588. Ashley, C. and Tuten, T., 2015. Creative strategies in social media marketing: An exploratory study of branded social content and consumer engagement.Psychology Marketing,32(1), pp.15-27. Braojos-Gomez, J., Benitez-Amado, J. and Llorens-Montes, F.J., 2015. How do small firms learn to develop a social media competence?.International Journal of Information Management,35(4), pp.443-458. Cardon, P.W. and Marshall, B., 2015. The hype and reality of social media use for work collaboration and team communication.International Journal of Business Communication,52(3), pp.273-293. Dijkmans, C., Kerkhof, P. and Beukeboom, C.J., 2015. A stage to engage: Social media use and corporate reputation.Tourism Management,47, pp.58-67. Dolan, R., Conduit, J., Fahy, J. and Goodman, S., 2017. Social media: communication strategies, engagement and future research directions.International Journal of Wine Business Research,29(1), pp.2-19. Georgescu, M. and Popescul, D., 2015. Social Mediathe new paradigm of collaboration and communication for business environment.Procedia Economics and Finance,20, pp.277-282. Godey, B., Manthiou, A., Pederzoli, D., Rokka, J., Aiello, G., Donvito, R. and Singh, R., 2016. Social media marketing efforts of luxury brands: Influence on brand equity and consumer behavior.Journal of business research,69(12), pp.5833-5841. Hassan, S., Nadzim, S.Z.A. and Shiratuddin, N., 2015. Strategic use of social media for small business based on the AIDA model.Procedia-Social and Behavioral Sciences,172, pp.262-269. Ioan?s, E. and Stoica, I., 2014. Social media and its impact on consumers behavior.International Journal of Economic Practices and Theories,4(2), pp.295-303. Kumar, A., Bezawada, R., Rishika, R., Janakiraman, R. and Kannan, P.K., 2016. From social to sale: The effects of firm-generated content in social media on customer behavior.Journal of Marketing,80(1), pp.7-25. McCann, M. and Barlow, A., 2015. Use and measurement of social media for SMEs.Journal of Small Business and Enterprise Development,22(2), pp.273-287. Ngai, E.W., Tao, S.S. and Moon, K.K., 2015. Social media research: Theories, constructs, and conceptual frameworks.International Journal of Information Management,35(1), pp.33-44. Paniagua, J. and Sapena, J., 2014. Business performance and social media: Love or hate?.Business horizons,57(6), pp.719-728. Schivinski, B. and Dabrowski, D., 2016. 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Unsettling Dreams an Analysis of the Metamorphosis free essay sample

An Analysis of The Metamorphosis Through his essay â€Å"Competing Theories of Identity in The Metamorphosis†, Kevin W. Sweeny explores three different concepts of identity that are brought to light in Franz Kafka’s novella The Metamorphosis. While our social role and conscious mind help establish our character, ultimately our material body determines how we identify, to ourselves and the general public. Through The Metamorphosis, Kafka explores how losing control of the body can conflict the mind, and decimate social status, as well as alter the very essence of one’s identity. When he awakes one morning to find his human body replaced with that of a bug in Kafka’s novella The Metamorphosis, Gregor Samsa does not immediately realize the drastic repercussions of this event; that with the loss of his human body comes the loss of his identity. No longer is he Gregor, but instead is a â€Å"monstrous vermin† (1). He has become unable to control his physical being and thus his actions, which are fundamental aspects of personal characterization. Gregor’s body begins to control all aspects of his life. It literally denies him the ability to speak, his voice intruded by an â€Å"insistent distressed chirping† (5). It is this loss of communication that stems Gregors detachment from humanity. He is incapable of voicing his thoughts and opinions, which is the very foundation of human interaction When Gregor first tries to respond to his mothers calls, his voice is badly garbled, broken up with chirps; when he attempts to defend himself against the Office Manager’s accusations with a long, pleading speech, the Manager’s only response is to claim Gregor’s voice as that â€Å"of an animal (10). From this moment on, Gregor refrains from any attempt at speech. This absence of communication emphasizes the conflict between his conscious and the physical being it now inhabits; that of a bug. Also emphasizing this mind-body disconnect is Kafka’s focus on â€Å"[Gregor’s] little legs†, a phrase sometimes accompanied by modifiers such as â€Å"numerous† (6) and â€Å"struggling† (6). Starkly contrasting the bipedalism of the more evolutionarily evolved human being, this emphasis on Gregor’s â€Å"many legs [being] pitifully thin† (16) further strips him of his human identity. Accompanied by the fact that Gregor is the only non-human character in the novella, this portrays him as an isolated creature, inferring he is an inferior being. The transformation of Gregor’s biological identity impacts not only him, but his family as well. For Gregor, it means almost complete isolation. After awakening that morning, he never again leaves the apartment, instead spending most of his time â€Å"[lying] in the darkest corner of his room† (34). His exile makes him an outcast not only socially, but with his family as well. In describing the family apartment, Kafka’s repetition of the competing terms â€Å"living room† versus â€Å"his room† emphasize Gregor’s alienation from the rest of his family. While words such as â€Å"immaculate† (35) attribute a clean, almost holy reverence to the living room, â€Å"all the [useless] things migrate into Gregor’s room† (33). This implies that Gregor himself is also useless, as it is his room that stores all the family’s â€Å"dirty junk† (33). Before his transformation, Gregor was the sole provider for his family. His father was feeble and ailing, whiles his mother and sister simply enjoyed the benefits of being taken care of. Yet with Gregor’s metamorphosis the family dynamic is altered into one of the more traditional sense, with his father assuming the authoritative, patriarchal role as head of the household. It is the contrast between these dynamics and Gregor’s role in them that invokes the analysis of Gregor’s true self. Through the novella, Gregor struggles with the separation of mind from body. His body repeatedly rejects what his mind wants, as demonstrated when his sister left Gregor a bowl of fresh milk with little pieces of bread floating in it. He discovers that he â€Å"[doesn’t] like the milk at all, although if used to be his favorite drink† (16), and that he now has a taste for half-rotten vegetables and expired cheese. These food choices are also used to further emphasize the loss of Gregor’s human identity, as no average person would voluntarily choose rotten over fresh food. It also allows insight into how he will soon be viewed by his family. A peer or superior would never be offered anything less than the most fresh, nourishing food available; days-old and rotting food is typically only given to those seen as inferior. He also finds great comfort underneath the couch in his room, even though he cannot fit entirely beneath it. This suggests the very stereotypical desire of a bug to be in a confined, dark space; a characteristic that is more often associated with a phobia than a desire among the human population. Gregor also uses a bed sheet to reveal and conceal himself. It is something that â€Å"fell off by itself† (6) with ease in the beginning of the story to reveal his bug body. And it is the same sheet e uses to cover himself for his sister’s sake later on, when he realizes that the sight of him is â€Å"still repulsive to her and was bound to remain repulsive to her in the future† (22). This evokes the question of whether the sheet fell away in the beginning to reveal Gregor’s true self, or if it is his true self that he is trying to retain by keeping himself covered by it in the presence of his sister. The true self, that of the physical body possessed, is ultimat ely what decides how one is identified, both by themselves, as well as by society. Kafka uses Gregor’s bug body to address this theory. Ultimately it is our physical being that dictated our actions and how we are perceived. It is Gregor’s physical being that controls what he eats, his mobility, his sleep, and ultimately, it is his body that controls when he dies. Works Cited Kafka, Franz. The Metamorphosis: Translation, Backgrounds and Contexts, Criticism. Ed. Stanley Corngold. Trans. Stanley Corngold. Norton Critical Edition ed. New York: W. W. Norton, 1996. Print. Sweeney, Kevin W. â€Å"Competing Theories of Identity in The Metamorphosis. † The Metamorphosis. By Franz Kafka. Ed. Stanley Corngold. New York: Norton, 1996.