Consumer behavior analysis Essay Example | Topics and Well Written Essays - 500 words

Consumer behavior analysis - Essay Example A company can come up with a reward system. The reward system will reward customers who make consistent purchases and customers who will make referrals to their friends. A company can come up with smart cards, which the customers should use when making their routine purchases. In such a situation, the company will determine the customers who always purchase their brand. The customers can be awarded rewarded with reward points, which they can redeem in the future. A company can also use the reward system to award the loyal customers with gifts on special occasions such as public holidays. The gifts can act as a token of appreciation and they can be used to encourage the customers to continue purchasing the company’s products. The other way in which the reward system can work can work is by the company coming up with a feedback system. The feedback system will ask the new customers where they got information about the company. If the information came as a referral, the new customer and the customer who made the referral are rewarded by the company. The system will encourage the customers to talk more about the products of the company. The system will be beneficial to both the customer and the company. The company will benefit from the increased sales while the customer benefits from the reward points that should be redeemable. The other problem that companies are facing is changing the detractors to passives and passive to promoters. That is the hardest task because the perception of a customer is based on his or her mindset. The company can run training programs that should be aimed at informing customers on the advantages of using the company programs. That may include the use of the company products and the reason as to why the company products are better as compared to the competitor’s products. The training program can be done in the form of adverts. The adverts can be used to illustrate the usage of the company.

Article and Game Essay Example for Free

Article and Game Essay Jenna Winckler had eight kills to pace Andes Central in its 3-1 victory over Bridgewater-Emery Monday night. The Eagles won by scores of 15-25, 25-7, 25-20, and 25-15. Amy Chykta had four service aces and 10 set assists, and Danielle Walder had 13 digs for Andes Central. Jessie VanLeur led the Huskies with five service aces, seven kills, and three blocks. Robbie Letcher had nine kills, and Kayla Olinger paced the defense with 16 digs. The Eagles are now 4-7 and host Scotland today. Bridgewater-Emery is 2-3 and hosts Freeman tonight in Emery. Andes Central’s junior varsity also won its match over the Huskies by scores of 25-17 and 15-15. You may want to use the above article as a guideline for future volleyball stories. Notice that the leading players’ kills, service aces, set assists, and blocks are mentioned. Since our paper comes out only once a month, we won’t worry about the next game or the record because these probably wouldn’t be accurate by the time people read the paper. Below are some action verbs that will make your sports headlines and articles livelier: SmashScoreShaveEarn TrounceFly byBattle withSqueak Past PulverizeSoar AboveSlide byBlast. TrampleSail PastSneak PastShatter Write 10 synonyms for the word beat that could be used in the following headline: Eagles Beat the Hawks. Write 3 better versions of the following sentence: Jenna had 11 rebounds, Chrissie had 9, and Casandra had 7. Strive for strong, vivid words and variety. * * * Write 3 better versions of the following sentence: Derrick had 22 points, Colter had 21 points, and Colten had 20 points. Strive for strong, vivid words and variety. * * * Write 3 better versions of the following sentence: The Eagles lost to the Hawks. (Feel free to change the subject order, if desired. Hopefully, we will never need to use one of these sentences, but if we do, we want to be as tactful as possible. ) * * * Number the typical order of how facts are written in a sports article. Which should come first, second, etc. (Hint: The date should never be first! ) _____ when _____ who_____ what _____ coach’s comments _____ where_____ how_____ why Sports Article Template http://www. weeklyreader. com/pdfs/sportsunit. pdf Before you can successfully write a sports article, you must be able to dissect one. Select a short article that interests you from the sports section of your local newspaper. Read it carefully and label it using the following categories. Label Definition/Example LEAD The lead of a sports article is creative and interesting. It grabs the reader’s attention by describing a scene, introducing a player, or using a quote. It should transport you to the game. Example: A heavy hush blanketed Fenway Park in Boston. The fans in the packed stadium stood silently, shoulder to shoulder under a charcoal-gray sky, as Manny Ramirez, the home run hitting Red Sox outfielder, stepped up to the plate. There were two outs and two men on base. The Sox were losing by one run. NUT The nut of a sports article is the paragraph that summarizes the main conflict and story. It is the place for vital information that doesn’t appear in the first paragraph—and if a reader wanted to stop reading at this point, they should walk away with all the necessary answers. Example: This was the last game of the 2003 American League Championship Series between the Boston Red Sox and their archrival, the New York Yankees. Not since 1918 had the Red Sox advanced to the World Series—and fans were watching with bated breath to see whether the curse would be broken. This was not to be. INFORMATIONThe body of a sports article sounds like a real news (Who, What, When,article. It includes complete information and details Where, Why, How)about a game, in logical order. Example: Who was the star player? How did the game end? What was the final play? The winning score? CONCLUSION The conclusion lets the reader know what will happen as a result of the events described. It does so in a creative and interesting way. Example: Everyone was surprised when the ball landed in Bernie Williams’s glove. A collective groan rose up from the Red Sox fans. Their team had lost. The Yankees had won again. How to Write a Game Story Writing Your Game Story http://www. joomple. com/how-to-write-high-school-game-story. htm The information presented here explains how to write a basic high school (or other) sports article. You can apply this information to writing game stories, articles, or other general news about your high school sports team. Last nights game, next weeks signings (athletes confirming their intentions to attend a certain college), upcoming rivalries, or other general, newsworthy pieces can be posted on Joomple. High school game stories are easy to write, once you get the hang of it. Basically, a high school sports game story has an opening and closing paragraph with the body of the story in between. Ill show you how to do this in a minute. But first . . . An important part of good journalism is to ensure there is no slant towards one team. In other words, if you are from one school which is playing another, try not to focus on your school as the best team. Be fair to each schools team. If your team pounds the rivalry, you can mention that. But, if your team is pounded by the rivalry, mention that. Just be fair and impartial. Dont use terms like we or they. Again, this indicates your ownership to one of the teams. we were down 14-0 is not a good statement. The Eagles were down 14-0 is the best method. Opening The opening paragraph should identify the who, what, when, where, and how of the event. Everyone knows the why each team wants to win! So, generally there is no why in high school (or other) sports articles. The opening paragraph should be no longer than a couple of sentences three at most. Preferably, one sentence will do the job. Along with the title, the initial paragraph will grab your readers attention, making them want to read more. It needs to include the town or city (in caps) and the date. (WE WON’T USE THEIR STYLE FOR THIS PART. ) Here is an example: AUTAUGAVILLE August 26, 2007: Junior RB Mike Smith rushed for 186 yards and scored three TDs to help Akron defeat Autaugaville 38-14 in tonights high school football season opener at James Memorial Stadium. You can see that I have the name of the town and date listed first in this format: AUTAUGAVILLE August 26, 2007: Next, I chose to identify one of the games star players, Smith, emphasizing his accomplishments. I also identified the two teams, final score, and name of the stadium. Notice that I also mentioned it was a football game. This is important for several reasons. Primarily, your readers may not realize you are referring to a football game. Obviously, you cant score TDs anywhere else! But, all of your articles should indicate the sport played during the opening paragraph. Your opening can start in myriad ways. Here is another example, focusing on the teams/mascots: AUTAUGAVILLE August 26, 2007: Akron piled up more than 600 yards in total offense and held Autaugaville to less than 50 as the Rams demolished the Eagles 38-0 in tonights football opener at James Memorial Stadium. Notice how I mentioned the names and mascots, though peppered throughout the sentence. Either of these two could work as an opening paragraph even if they are just one sentence long. Others will work well. It just takes practice. The important thing to remember is you need to immediately grab the readers attention. You can do that by identifying who played (Akron and Autaugaville), what they were playing (high school football) and what the outcome was (38-0), when it happened (August 26, 2007 and/or tonights), where it happened (James Memorial Stadium), and how (Akron piled up 600 yards). Body The body of your game story will outline important parts of the game, significant accomplishments of players (including more about the star player you mentioned in your opening), and other game specific information. Include scoring performances, plays, drives, stats, goals, shooting/hitting/batting/rushing percentages, and other game data. Also, dont hesitate to build the setting for the game. Include the number of fans in attendance, temperature, weather, etc. Here is an example: More than 5,000 Autaugaville fans welcomed the Rams to the historic 50th meeting between the two teams. With the temperature at a chilly 48 degrees at kickoff, the packed stadium came alive when the teams took the neatly manicured field. Akron opened the game with a 6-minute, 9-play, 68-yard drive resulting in a Rams touchdown. Taking the ball at the Akron 32-yard line, Rams senior QB William Braxter completed 5 of 5 passes, moving the ball to the Eagles 44. Then Smith pounded Autaugavilles defense on three runs, and the Rams were 1st and goal at the 8-yard line. Braxter then found junior WR Dale McDonald at the corner of the end zone for the score. Kicker Daniel Washburnes PAT put Akron up 7-0. Forcing the Eagles to punt late in the first quarter, Akrons Smith broke free for an 81-yard TD run on the Rams second play from scrimmage. Washburnes kick was good, making it a 14-0 ball game. Autaugaville scored late in the half when junior DE Billy Stewart sacked Akrons Braxter, forcing a fumble. Team mate senior Safety Matt Wilson snatched the loose ball and returned it for 56 yards and the score. Senior kicker Dallas Petrowskis kick split the uprights to bring the Eagles within 7. Akrons Smith rushed for 144 yards on 8 carries during the first half, while team mate QB Braxter was near perfect completing 12 of 13 pass for 345 yards. The Eagles were held to just 15 yards rushing and 27 yards passing in the first half. We quickly discovered their secondary was easy to penetrate, said Akrons Braxter after the game. I kept finding my receivers open and of course, took advantage of that. Akron scored on three times during the third quarter, including two coming from the defense. Junior LB Michael Devree intercepted an Eagles pass at the Rams 12-yard line, returning it 88 yards for a touchdown early in the quarter, while team mate senior DE Jake Alexander returned a kick 90 yards for the score. Up 28-7, Akrons Braxter needed just two plays to capitalize on another Autaugaville three and out. After completing a 76-yard pass to Smith, Braxter threaded one to WR Tim BeQuilliard in the end zone as time expired on the third-quarter clock. Washburne drilled the PAT and the Rams were now ahead by 4 scores. You can continue the game, covering each score and mentioning important plays. There are several key features of a good sports article: Stats. When you are finished with the body of your article, go back and pepper as many stats as possible throughout your article. Youll likely have total yards for quarterbacks, running backs, and wide receivers. In baseball and softball, youll want to include the top two or three batters and their runs, hits, etc. , as well as pitching strikeouts, ERAs, etc. In volleyball, you want kills. In soccer, you clearly will need goals scored. In basketball, youll want field goals for the top few players. These are just a few of the types of stats you should be looking for while at the game. Like I said, you can get a lot of these from the press box. And, if you are in or near the press box, your job will be that much easier. You may also be able to get this information from interested fans (moms and dads sometimes keep stats at baseball games, for example). Better yet, you should try to keep track of it yourself, where possible. In football, writing down play-by-play accounts of the game will give you everything you need in regards to stats. But, you have to make sure you have rosters for each team. This will permit you to use a term like A-13 for Akrons QB Braxter, instead of having to write his name each time. Plays. Every scoring drive should be covered. If you are writing a basketball, volleyball, or other back and forth sport, this may not be possible. But, try to mention important parts of the game. Abbreviate where appropriate. Use TD when including stats in your sentence. Use touchdown when discussing general scoring information. Use DE, TB, QB, etc. instead of defensive end, tailback, quarter back, etc. Watch for redundancy. Use this: The Rams did this . . . putting Akron up 38-14, instead of: The Rams did this . . . putting the Rams up . . . Also, once you describe the players class, position and name (senior QB William Braxter, for example), dont use this whole description again. Instead, use his last name (Braxter), or his team and name (Akrons Braxter). When finished writing, you should check your article for this specific redundancy. Notice how in the first paragraph of the body (above) I used the name Smith instead of Junior RB Mike Smith (which is part of one of the opening paragraphs I may use). If I were to use an opening paragraph like the second example above, where Smith is not even mentioned, then I would want to include his full description (team, class, position, and name) in the first paragraph of the body text. Pepper quotes from your post-game interviews throughout the game story dont just put them all at the end of the articles body. For example, the following quote from an interview with the Akron quarterback was placed just after a mention of his first-half stats: We quickly discovered their secondary was easy to penetrate, said Akrons QB Braxter after the game. I kept finding my receivers open and of course, took advantage of that. This quote compliments Braxters stats and helps break up the monotony of the article. Use proper quote etiquette. Notice how I placed the quote symbols () around the opening statement by Braxter above? The comma separating the opening statement from: said Akrons QB Braxter after the game.is always placed inside the quote ( penetrate,). Then, use quotations around the second part of the quote: I kept finding advantage of that. Breaking up a quote in this manner makes for good reading, as opposed to writing down everything the person said and then ending it with: advantage of that, said Braxter after the game. or beginning it with: Braxter said after the game, We quickly discovered their secondary was easy to penetrate. I kept finding my receivers open and of course, took advantage of that. So I always looked for the middle of the field on passing plays that were covered well. It worked for us in the first half, so I kept targeting the secondary during the second half. All in all, it was a successful strategy for us . . . The above quote is too long and somewhat gloating. Break it up with leading text such as said Akrons QB Braxter after the game. Clean up quotes. If a 10-grade defensive end uses poor judgment in the words he chooses, you may not want to include that part of the quote. And, dont hesitate to use filler text where you know it is appropriate. For example, if someone states: we knew we had it after thatthen readers may not know what that person is saying. You would emplace something like this in your quote: we knew we had it (won the game) after that Additional items you can include in your game stories: Complete stats. Provide a list of known stats at the end of your article. If you have your digital camera, just take a snap shot of the stat sheets for both teams. At football games, there will most likely be someone from each team in the press box, calculating their stats. Ask them if you can make a quick photo of them when they are finished. Or, write them down. Game Summary. Youve seen these. They are basically outlines of the games scores. For example: FIRST QUARTER 2:08 Rams Braxter 8-yard pass to McDonald. Washburne PAT 0:01 Rams Smith 81-yard run. Washburne PAT Etc . . . . . . . . Photographs. Usually, one of your best shots goes at the top of the article. You can put additional photos throughout the article. You can also post photographs in the Joomple gallery. Video. If you want to upload a video clip (or several clips), that is possible as well. Closing The closing paragraph should include each teams records (overall and conference/league), and who they will play next. Heres an example: Akron (1-0/0-0) travels to Montgomery to face the Knights next Friday, while the Eagles (0-1/0-0) will host Hoover at James Memorial Stadium. The bracket (0-1/0-0) represents the teams overall record and conference/league record. You can add additional comments about each of the teams Akron and Autaugaville will play if you have that information. Also, do hesitate to mention if either of the games will be played on a special night (such as homecoming). This helps draw out the fans, which improve ticket sales for the school as well as increase support for the teams. If either of the teams are ranked in the state polls, or are leading their particular conference or league, mention that in your article. If it is a county or cross-county rivalry game, indicate this as well. Perhaps this is a unique meeting between the two teams (such as the first, 50, or 100th time the teams have played each other), you should talk about that. Discuss their records vs. each other (i. e. Akron is 43-7 versus the Eagles . . . or Autaugaville has won the last 12 meetings . . . ) Opinionated information can also go in the closing. In other words, if you want to mention your views for how the conference or league is shaping up, do so. If you want to talk about a particular players stats, go ahead. Talk about each teams performances. Discuss strategies for upcoming games. You can write about anything you want here so long as it relates to the game, teams, etc. Choosing a Title Now that you have finished your game story, you will want to assign a title. A title should include a quick statement about the game. It should be no more than 5 or 6 words and contain eye-catching information. Heres one: RAMS WIN! Its simple and easy to read. Of course, it doesnt explain who the team beat. This type of title should be reserved for games where everyone knows what you are talking about. For example, if it is a major game such as a conference or state championship, this will work. But, if it is a regular season game, use something like this: AKRON POUNDS EAGLES This indicates Akron defeated Autaugaville (most, but not all, of your fans will know the Eagles are the Autaugaville Eagles). Something like this is clearer: AKRON POUNDS AUTAUGAVILLE However, it does little to indicate which sports you are talking about. If you want to make it even clearer, use: AKRON POUNDS AUTAUGAVILLE 38-14 The score helps readers understand immediately that you are talking about football. Fans know that it is football season, and tennis or soccer scores dont relate. Notice how I used the term pounds. Think about this. In the wild, a ram may pound his head against another ram. Using complimenting verbs is better than the boring terms defeated or beat or won or lost. Since the Rams did defeat Autaugaville Eagles, you could also compliment your verb towards the Autaugaville team. Such as: AKRON GROUNDS AUTAUGAVILLE Its a bird we are talking about here, so the verb grounds works well. Here are several others: LIONS MAUL . . . GIANTS STOMP . . . ROCKETS DESTROY . . . JETS DESTROY . . . TROJANS OVERWHELM . . . Or: ROCKETS SHOOT DOWN JETS . . . MOUNTAINEERS DESADDLE WARRIORS . . . LIONS SILENCED BY INDIANS . . . The idea is to try to come up with a title that is clear, concise, and exciting. Look to imitate common phrases from T. V. Commercials or local or national idioms (sayings). You can even use something from Hollywood Movies . . . just use your imagination. Otherwise, just post the teams and results . . . like Patriots Defeat Lions 45-13. A subtitle could be used if you prefer. Usually, a players or teams stats or game accomplishments go here. For example: AKRON DOWNS EAGLES IN SEASON OPENER (Title) Rams Collect 600 Yards Total Offense (Sub-title) You can also use milestones (important achievements) of teams and/or players: BEARCATS MAUL PATRIOTS IN BIG WIN (Title) QB Braxter Surpasses 8,000 Yards (Sub-title) When you put all this together, you get something like this: AKRON DOWNS EAGLES IN SEASON OPENER. Rams Collect 600 Yards Total Offense Photo: Akrons Smith breaks through for a 45-yard run in the third. Photo by Phil Smith AUTAUGAVILLE August 26, 2007: Junior RB Mike Smith rushed for 186 yards and scored three TDs to help Akron defeat Autaugaville 38-14 in tonights high school football season opener at James Memorial Stadium. More than 5,000 Autaugaville fans welcomed the Rams to the historic 50th meeting between the two teams. With the temperature at a chilly 48 degrees at kickoff, the packed stadium came alive when the teams took the neatly manicured field. Akron opened the game with a 6-minute, 9-play, 68-yard drive resulting in a Rams touchdown. Taking the ball at the Akron 32-yard line, Rams senior QB William Braxter completed 5 of 5 passes, moving the ball to the Eagles 44. Then Smith pounded Autaugavilles defense on three runs, and the Rams were 1st and goal at the 8-yard line. Braxter then found junior WR Dale McDonald at the corner of the end zone for the score. Kicker Daniel Washburnes PAT put Akron up 7-0. Forcing the Eagles to punt late in the first quarter, Akrons Smith broke free for an 81-yard TD run on the Rams second play from scrimmage. Washburnes kick was good, making it a 14-0 ball game. Autaugaville scored late in the half when junior DE Billy Stewart sacked Akrons Braxter, forcing a fumble. Team mate senior Safety Matt Wilson snatched the loose ball and returned it for 56 yards and the score. Senior kicker Dallas Petrowskis kick split the uprights to bring the Eagles within 7. Akrons Smith rushed for 144 yards on 8 carries during the first half, while team mate QB Braxter was near perfect completing 12 of 13 pass for 345 yards. The Eagles were held to just 15 yards rushing and 27 yards passing in the first half. We quickly discovered their secondary was easy to penetrate, said Akrons Braxter after the game. I kept finding my receivers open and of course, took advantage of that. Akron scored on three times during the third quarter, including two coming from the defense. Junior LB Michael Devree intercepted an Eagles pass at the Rams 12-yard line, returning it 88 yards for a touchdown early in the quarter, while team mate senior DE Jake Alexander returned a punt 90 yards for the score. Up 28-7, Akrons Braxter needed just two plays to capitalize on another Autaugaville three and out. After completing a 76-yard pass to Smith, Braxter threaded one to WR Tim BeQuilliard in the end zone as time expired on the third-quarter clock. Washburne drilled the PAT and the Rams were now ahead by 4 scores. The eagles scored their final TD late in the game when senior QB Danny Jacobs connected with Wilson from 16 yards out. Akron responded with a 65-yard drive resulting in a Washburne 35-yard field goal. Final score was 38-14, Akron. Akron (1-0/0-0) travels to Montgomery to face the Knights next Friday, while the Eagles (0-1/0-0) will host Hoover at James Memorial Stadium. SCORING SUMMARY. FIRST QUARTER 2:08 Rams Braxter 8-yard pass to McDonald. Washburne PAT 0:01 Rams Smith 81-yard run. Washburne PAT SECOND QUARTER 4:22 Eagles Wilson 56-yard fumble return. Petrowski PAT THIRD QUARTER 6:56 Rams Devree 88-yard interception return. Washburne PAT 5:14 Rams Alexander 90-yard punt return. Washburne PAT 0:01 Rams Braxter 8-yard pass to Bequilliard. Washburne PAT FOURTH QUARTER 3:56 Eagles Jacobs 16-yard pass to Wilson. Petrowski PAT 1:15 Rams Washburne 35-yard field goal Mind you, this is just an example and doesnt include every option you have at your disposal. Use your discretion. |News writing – how to write a sports report in 4 steps | |http://www. amazines. com/article_detail. cfm/232021? articleid=232021title=news%2Cwriting%2Chow%2Cto%2Cwrite%2Clike%2Ca%2Cjournalist%2Csports%2Cwriting | |by Nazvi Careem | |News writing style is just as important for sports reporting as it is for general news, business stories or any other journalistic work. | |The advantage of sports writing is that you are allowed a little it more leeway in your choice of words. In crime or business writing, you are restricted in your use of adjectives and adverbs and are encouraged to focus more on nouns and verbs. | |Sports writing, however, allows you to go to town in describing plays, the atmosphere, fans and other colorful aspects of a sporting event. | |For this article, we will go through, step by step, how to write a straightforward sports report using quotes. | |Ideally, any sports story would have quotes from the winners and losers. Indeed, many sports articles are written around what athletes say rather than what they have achieved on the field of play. | |However, you also have sports articles written without quotes. When rookies learn how to write like a journalist, especially in sport, they are likely to come across the structure that we will show you here. | |We will adapt the NBA game between Boston Celtics and Cleveland Cavaliers on April 1 as our example article. | |1. Intro – the most important news aspect of a sports game is the score. Who won? How did they win and what effect did the victory have? Also important is whether we are writing from a Boston perspective or Cleveland. In this case, we will go with | |Cleveland. | |â€Å"Cleveland Cavaliers lost 98-96 to the Boston Celtics after Delonte West’s sank two free throws in the final seconds, dropping three and a half games behind the Pistons for the best record in the Eastern Conference. † | | 2. More info – The above is enough for those who have a passing interest in the sport. However, NBA fans would want more information and you could give it to them in one or two paragraphs. | |â€Å"The Cavaliers were without star player LeBron James, suffering from a knee injury, while the Celtics were minus Paul Pierce. Gerald Green led the way for Celtics with 25 points while Kendrick Perkins had 12 points and nine rebounds. | |The Cavaliers, for whom Larry Hughes scored 24 with Sasha Pavlovic scoring 17, have already qualified for the play-offs while Boston are out of the running. † | | 3. Quote – This is where you can provide a quote from the coach or a key player from both teams. You can precede each saying with a lead-in paragraph or go straight into the quote. | |â€Å"Celtic forward Al Jefferson, said: ‘They were missing their best player and we were missing our best play. We just stuck in there. ’ | |Cavs coach Mike Brown said James’ absence was a key factor in their loss. | |‘We miss LeBron. We miss LeBron every time he doesnt play. Hes our guy,’ said Brown. † | |4. The rest – Once you got the main information and key quotes out of the way, you can go on to describe the game. Even better would be to describe just one or two plays and include more quotes. | |The thinking behind sports articles is that people would have watched the game on TV anyway and would not want boring game description. Therefore, quotes from the people who matter, such as athletes and coaches, would offer better reading value. | |There are many types of sports news writing that is offered around the world everyday. We have merely showed you its simplest form. Certainly, it is a rewarding form of news writing for journalists who love their sport. And the structure they use | |allow them to adapt their skills to any type of journalism writing. | |Nazvi Careem is an experienced journalist, writer and writing coach who has written for newspapers, magazines and global news agencies such as Reuters, Associated Press and Agence France-Presse. To download a free chapter of his book on news writing | |secrets, check out his website dedicated to the art of news writing. | |View more articles from Nazvi Careem | | | |This article is provided by Amazines. com The ULTIMATE Article Database |. How To Write a Sports Article http://www. howtodothings. com/node/3374/print By Beth Danesco February 24, 2007 EMAIL ARTICLE PRINT ARTICLE Before the age of ESPN, the Internet, and instant replay, it was the reporter in the stands writing up the game for the local paper, and, okay, also the guy covering it live on radio, who made fans feel like they were right there, cheering on their favorite team, game after game. If youre interested in writing a sports article, you will utilize general journalism tricks of the trade and also some specific sportswriting techniques. 1. Have a strong lead. Like any article, you want to start your sports article out with a strong lead, one that encapsulates the available information on who, what, where, when, why and how. Look at sports articles in almost any paper to see how they introduce the game or event they are covering with their lead paragraph. They get the readers attention with a strong but concise summary of the story to follow. Also, note that a lead always places emphasis on an important or interesting aspect of the story. For instance, a specific Boston Celtics loss may, in itself, not be as significant or interesting as the fact it is the fifteenth loss the team experienced in a row. The article would tell the story of the game, but the lead would introduce the game with the most important or interesting fact about it, that its continuing a horrible streak, and would expand on that fact in the article. 2. Write clearly and concisely. If youve ever read Sports Illustrated, you know that some sports articles can be what you might call literary non-fiction: lengthy, poetic, filled with metaphor and digressions into back story. If your particular assignment requires that kind of writing, go for it. But if you read the daily sports section of your city paper, you will also notice that most sports articles reporting on the sporting events of the past day are concisely written. Yes, sports articles include context and metaphor and technical sports terms, but theyre also to-the-point and generally stick to basic vocabulary. 3. Know the context. Like any news article, a sports article will require you to have a basic working knowledge of the universe on which youre reporting. This may mean not only knowing all about the current players, coaches and standings but knowing some history, as well. This may be common knowledge to you, but if not, you may need to do some research. You will also need to know about the sport itself including rules, history, league standings, current controversies and other information. You may already know much of this if youre a sports enthusiastbut be aware that a journalist may need more in-depth knowledge than a casual fan.

Disk Jockeys Essay example -- DJ Music Musical DJs Essays

Disk Jockeys In today’s modern world the DJ has become a musician; the turntable, his instrument. It took fifteen years for this amazing resolution. DJ's have actually been around for years; mixing and scratching however, it did not come along until the late 70's or early 80's (â€Å"Disc Jockey 1†). A lot of people were doing this. But the main front line man was and still is Granmasterflash. Granmasterflash, one of hip-hop's founding fathers and the creator of the Quick Mix. He was the first person to change the arrangements of songs by using duplicate copies of records and manually editing/repeating the climatic part by rubbing the record back and forth (â€Å"Grandmaster Flash†). But now the DJ has changed. The kinds of DJ’s are different, the equipment is different, and the scratching is different. A DJ (disc jockey) takes many forms. The three most common forms are Mobile DJs, Radio DJs, and Club DJs. Mobile DJs generally work parties and special events (i.e.: weddings, birthdays, etc.) on site (â€Å"DJ.net Homepage†). This sort of work usually entails entertaining a wide variety of tastes and age groups, as well as a bit of MC'ing. Radio DJs are the least common. Their task is to make sure there is never any dead air time by filling it with either their words or music. Again, there is a certain appeal that needs to be worked on and being a Mr. Personality is important. The third kind, Club DJs can be found, but are not nearly as prominent at mobile DJs. They have a very specific age group and are expected to play the latest and greatest all the time. This sort of DJing often requires the most technical know-how on mixing since style and uniqueness are critical to establish a name for oneself and the club itself. DJs can make anything from 0 to $50,000 a night. It all depends on how good the DJ gets. In the club scene, when he starts off, find that the DJ will probably only going to get work if he works for free As he gets better, he might start getting in around $50 a night. Once the DJ actually reasonably established in your own town, things can jump up to around $400 a night, then as he gets bigger and better, the sky's the limit for how much you can request (â€Å"Get Rich as a DJ†). All three shares the common goal of providing an entertainment for a wide variety of people through various means, mostly however, through music. A DJ's job is to combine all the... ...the forearm and wrist and then "stab" back and forth. The other way of doing it though is just to use the fingers to move the record back and forth through the needle. It is basically the same; all it is trying to do is improve the speed that the DJ can scratch at. Obviously, through doing this, he would want to make the amount of vinyl passing under the needle as small as possible. Then just find the beat or samples that he is scratching through, and keep it on that try not too spill too far before or after the sample (â€Å"Scratching†) The tear involves a bit more skill than the scratches covered so far. Essentially the movement is the same as a baby scratch but is now split into three. The forward stroke stays the same, but the backwards s split into two; the first half being fast and the second being half the pace. Try to practice just the backward stroke first, so that he can get used to changing the tempo (â€Å"Scratching†) DJing requires a lot of practicing. But once the future DJ gets the basics down. He can mature into a pro DJ. But it will take a lot of time, money, energy, and patience. If the DJ sticks with it, he could become next great pro DJ. The sky is the limit.

Ben Cohen’s “Ben and Jerry’s”

Due to the societal shift in the twentieth century toward material gain and capitalism, there has been an overwhelming emphasis put on monetary accrual and the pursuit of wealth. To generalize, people are no longer satisfied with familial happiness and achieving status through such things as cars and clothes has become the norm. Due to this, the job market has become increasingly more competitive, which in turn has given tremendous power to business. Corporations have all but taken over control of the distribution of assets. Ben Cohen, co-founder of Ben and Jerry's writes, â€Å"Corporations have been granted the right to become the major depositories and bestowers of wealth in our society.† Businesses, whether they want to or not, have a tremendous impact on the economic and social status in the world. The underlying problem with this relatively recent shift is that too often is the case that larger corporations neglect to acknowledge the potential danger they pose to the environment and the society as a whole. Therefore, it is the duty of each and every enterprise to take into account the tremendous power it possesses and act in such a way that is not detrimental to society. Unfortunately, as history teaches us, too many businesses take the â€Å"its not my problem† attitude and the result is often times irreversible. Since 1978, Ben Cohen and Jerry Greenfield have accepted the fact that indeed companies have the capacity to have a tremendous influence on the economy and ecology, and done everything possible to make theirs a positive one. To run a successful business, several factors must be kept in mind at all times. The business must function efficiently and at the same time produce a quality product. The consumer's interests also must be taken into account, and too often overlooked is the necessity to maintain a satisfied work force, making them feel important and needed. The Ben and Jerry's corporation, but a small two man operation running out of a gas station twenty years ago, has always rendered these qualities vital, no matter what their circumstance was. The two men met in 1963 as seventh graders in a small Long Island gym class. Ben, a native of Brooklyn, New York, attended Colgate University for only a year before dropping out to return to his high school job as a neighborhood ice cream man. He had a brief stint at Skidmore College as well as NYU, and moved to upstate New York before going into business with his partner and long time friend Jerry Greenfield. Jerry was also born in Brooklyn and after high school attended and graduated from Oberlin College. After being rejected form medical school twice and moving to North Carolina, he and Ben decided to make their dream a reality. They decided to move to Vermont, and with a $12,000 investment opened a small homemade ice cream shop in downtown Burlington. When the business began Ben and Jerry sat down and had rather basic goals. Their credo was â€Å"If it's not fun, why do it?† They wanted to enjoy themselves while earning a living, and at the same time give something back to the community. As business began to take off, they needed to set down guidelines in order to achieve all three goals. Ben and Jerry execute what is referred to as a values-led business. â€Å"Values-led business is based on the idea that business has a responsibility to the people and the society that make its existence possible. More all-encompassing and therefore more effective than philanthropy alone, values-led business seeks to maximize its impact by integrating socially beneficial actions into as many of its day-to-day activities as possible*By incorporating concern for the community – local, national, and global * into its strategic and operating plans, the values-led business can make everyday business decisions that actualize the company's social and financial goals at the same time.†(Ben and Jerry's Double-Dip, p.30) Their mission statement, due to the type of company they desired was broken down into three separate parts (p.46): Product Mission: to make, distribute and sell the finest quality product Social Mission: to operate the company in a way that actively recognizes the central role that business plays in society by initiating innovative ways to improve the quality of life of the local, national, and international community Economic Mission: to operate the company on a sound fiscal basis of profitable growth This method of business and sense of mission allows Ben and Jerry's to do several things. The business naturally holds profit and success as a priority, but at the same time acknowledges and does its best to help the community and its surroundings. Ben and Jerry's current CEO, Perry Odak, says that he originally â€Å"sought out the company because of its excitement about combining social endeavors with a growing, profitable business.†(p.188) The management in Ben and Jerry's is very people oriented. If run properly, values-led businesses often yield an incredibly motivated workforce. â€Å"If people understand that the work they do produces more than just profits, and they're in alignment with the values of the company, there's no end to what they can contribute.†(p.165) The management at Ben and Jerry's has always strived to keep the employees happy and emote a real sense to the staff that indeed they are important. â€Å"Values-led management aspires to respect employees and seeks to meet their needs as well as the needs of the company.†(p.167) Instead of having top level management be distant and authoritative, the management at Ben and Jerry's is very involved with the employees. Their employees are often surveyed, every eighteen months in fact, on how they feel the company is doing, their thoughts on improving products and management, and how happy they are. Because of this, the workforce at Ben and Jerry's remains quite content, and never feels too distant from top level executives. Management in 1985 implemented what they call a five-to-one salary ratio, which limits the top executive salaries to five times the lowest salary. This idea ensured that as the company prospered, so too did everybody working for the company. Management at Ben and Jerry's has established a list of what they call â€Å"Our Aspirations,† in order to constantly remind themselves not only their goals but what they are in business for. They are fourteen mini-objectives that clearly exhibit to the management what needs to get done and the way in which to do. Briefly, each one(compiled from pp.173-175): To Be Real * actions speak louder than words; be the company that they claim to be To Be the Best * plain and simply, want to be the best ice cream company in the world; if the customers are satisfied with the product, the company will prosper and they'll outperform the competition To Improve Continuously * each time a goal is accomplished, a back check should be done to look for ways of improving upon methods for next time To Learn Continuously * employees constantly should receive training in all areas so their contribution to the company increases To Be Inclusive * people of all backgrounds work for Ben and Jerry's and each one's individuality is embraced and creates a tight knit group To Be Creative * creativity excites customers and naturally helps business To Build Community * no employee of Ben and Jerry's feels alone and everyone on the staff would extend a hand to another employee To Be Open and Trusting * if everyone trusts one another, people feel a lot safer about sharing their opinions and ideas, therefore strengthening the company To Celebrate and to Give Meaningful Recognition * when goals are acomplished, they should be acknowledged; recognition of achievements will only lead to more achievements To Use Consultive Decision Making and Active Listening * people of certain expertise are often employed to help make decisions; leaders of the company also must be take into account employee opinions To Hold Ourselves Accountable * if everyone does their job and takes care of their responsibility, the company will run smoothly To Be Great Communicators * leaders of the company always need to make sure that their staff is well informed of whatever needs to be done To Be Upfront * people need to be directly told what to do and avoiding roundabout communication is vital To Be Profitable by Being Thrifty * when the company invests, they need to be careful about how mow and where they invest. Saving the company money is beneficial to stockholders and employees Rather than hiring outside help for new job openings, Ben and Jerry's hires from within the company, promoting people up through the ranks and delegating more responsibility. In the beginning, when new employees were being hired, management demonstrated the company's goals and methods to the new members, and let them know what their particular responsibilities were to be. In this way people had a clear understanding of the company's direction and what they needed to do in order to be promoted. Unlike many big companies, Ben and Jerry's recognized that the most important asset to their company was its employees, and that is one of the biggest reason that they became so successful (see graph at end). Because of this, Ben and Jerry's offers a wide array of benefits to its employees, realizing the high costs of living in this day and age. Because Ben Cohen and Jery Greenfield believed in themselves and their ideas, their company as become quite successful, accumulating numerous accolades. At the same time, they have not neglected their social duty and have contributed greatly to the society. In 1985, they established the Ben and Jerry's Foundation which is allotted 7.5% of the company's annual pre-tax profits for supporting various community oriented projects. Because of this foundation, they were awarded the Corporate Giving Award form the Council on Economic Priorities in 1988. In '91 held voter registration in their stores and got 1500 more Vermont residents to register. When the Newport Folk festival was in danger due to a lack of a sponsor, Ben and Jerry's took up the reins. They helped to establish a movement to redirect 1% of the U.S. defense budget to fund peace-promoting projects. They received Columbia University's Lawrence A. Wien Prize for corporate Social responsibility. They supported family farmers by printing an 800 number to call on their pint cups. Frankly, the list goes on and on. By sticking to their preset guidelines and objectives, Ben and Jerry's was and still is able to maintain a lucrative business that is great to its employees and beneficial to society.

Air Thread Connections Essay

Prepare the Airthread Connections case using the following questions as a guide: 1. What methodological approach (APV, WACC, FTE, or some combination) should Ms. Zhang use to value Air Thread? Hint: It may be possible to use more than one techniques simultaneously. The valuation of the Airthread Connections is conducted to assist American Cable Communication to decide if the acquisition of the Airthread Connections should be processed to achieve potential synergies. We access the net value of the Airthread Connections by adjusting its present value (APV). We chose APV as our business valuation method because Airthread Connection’s financial information required by APV method is relatively sufficient and solid comparing with the information required by other valuation methods. We believe that the good quality of data can guarantee the reliability of our valuation. Our valuation process includes the following six steps. 1. Decide the present value of unlevered free cash flows. 2. Evaluate the weighted average cost of capital. 3. Appraise the value of tax shields. 4. Access the terminal value. 5. Estimate the present value of non-operating assets. 6. Applying the illiquidity discount. 2. What discount rate should Ms. Zhang use for unlevered FCF for 2008-2012? Is this the same rate that should be used to calculate the TV? Why or why not? 3. Develop an estimate of the long-term steady-state growth rate for use in the TV calculation. 4. What is the total value of AirThread before considering any synergies?

Water Quality

Water Quality Coagulation and Flocculation These are the initial procedures during treatment of water. Chemical substances possessing a positive charge are added to water in this compartment. The positive charge neutralizes the negative charge from dirt leading to the formation of huge fragments known as floc.Advertising We will write a custom essay sample on Water Quality specifically for you for only $16.05 $11/page Learn More Sedimentation Floc is heavier than other particles present in water. Therefore, this process allows floc to remain at the base of the tank. Filtration After the sedimentation process, the transparent water at the top of the tank moves across filters consisting of assorted components such as sand, charcoal or gravel. These components have different pore sizes that facilitate the removal of dissolved particles such as dust, microorganisms, and chemicals. Disinfection Disinfectants such as chlorine are then added to the filtered water in the disinfec tion compartment to eliminate any remaining contaminant. The chemicals also safeguard the water from germs during storage and transportation to homes. Storage Clean water is then stored in reservoir tanks from where it is piped to consumers. In the U.S.A., chlorine is generally preferred as a disinfectant over ozone because it has a residual. The presence of a residual is important because it shows that water contains an adequate quantity of chlorine to kill all microorganisms. It also provides defense against recontamination in the course of storage. The existence of free residual in treated water is associated with the absence of harmful microorganisms. Consequently, it is an important factor that gauges the potability of water.Advertising Looking for essay on environmental studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More In recent years, ozone has been replacing chlorine as the primary disinfectant in the U.S.A. One key a dvantage of using ozone to treat water is that there are few byproducts released into the water from the process. The release of many byproducts into treated water usually puts such water at risk. During chlorination of water, additional steps are usually required to get rid of these byproducts. However, ozone treatment of water evades these additional procedures. One other benefit of ozone water purification is that there are no added chemicals that interfere with the natural taste of water. Therefore, the resultant water does not have the characteristic taste of chlorine. However, ozone treatment of water also has disadvantages. It is thought that this procedure releases little quantities of bromate, which is thought to be a carcinogen. In addition, ozone treatment does not offer any residual effect. Therefore, any harmful organism that endures the oxidation procedure evades the entire treatment process.

Achieving Project Goals

Achieving Project Goals PAGE PAGE 7 Achieving Project GoalsAchieving Project GoalsHilda BrinasUniversity of PhoenixProject ManagementMGT 437Charles A. VallanceOctober 22, 2007Project management is becoming a skill necessary for all managers and specialists. Technology and competition has driven the use of project management to expand. Organizations feel the need to use project management whenever there is a need to achieve objectives that have scope, cost and time restraints. According to the Project Management Institute (2007), project management is the application of knowledge, skills, tools and techniques to project activities to meet project requirements. The University of New England's website(2007) states that the project management skills are becoming a required core competency for growth and quality oriented organizations.A project is any series of activity and tasks which have a specific objective that has to be completed within certain specifications. The task must have a beginning date and a spe cific deadline and include a budget (Dilts, Pence, 2005).Monitoring and Control project activitiesThe task will include a companion of resources. The combination will consist of individuals and material objects. The activities and tasks must be multifunctional. The end result will be for several functions.Project management involves the planning, execution and follow-up of a project. The planning stages include defining the work requirements, defining the quantity of and quality of work expected to produce and defining the resources needed to complete the project.The execution of a project involves the implementation of the project with the resources obtained during the planning stages. During this stage the project is put into motion. The project monitoring is where the progress of the project is monitored. During this stage the actual outcome is compared to the outcome initially predicted. The impact of the project is then analyzed and the necessary adjustments, if...